Multiple Web Stores

January 12, 2009 at 9:41 pm 2 comments

What to do, what to do.

When we first got started opening up e-commerce stores, we decided to use Yahoo Merchant Services as our platform (using Solid Cactus as well).  That’s what we used to open our first store, YCA Solar Lights (now offline, decision made).  Now don’t get me wrong, it worked.  But as time moved on we realized we could do much better:

  1. It took an extremely long time to upload products
  2. Changing things around was clunky and difficult
  3. It’s a fairly antiquated system
  4. SEO wasn’t extremely intuitive

So, we looked into other solutions and settled on Volusion.  Now we have our “newer” store up and running at YCA Solar Light Store.  I can tell you it is an incredible step up.  Volusion makes everything much, much easier.  It seems like the people who started Volusion used Yahoo to set up their stores, got extremely fed up, and set out to make a much better product that solved all of Yahoo’s problems.

Earlier today we made the decision to close the Yahoo store even though we were still converting.  Why?  Mostly because we felt we could better serve our customers that way.  With one central home, our customer service can be better and more focused.  Also, we didn’t want two URL’s competing SEO-wise.  Lastly, our google advertising was getting thrown off having two separate URL’s competing.  We knew we had to do this at some point, but made the decision today.  It hurt, but I think we made the right call.

Thoughts?  What would you guys have done in this position?

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Entry filed under: General, Solar, Tips.

Marketing Experiments Journal 3 Bullet Points to Understanding Solar Lighting

2 Comments Add your own

  • 1. Mike  |  January 13, 2009 at 8:24 am

    1. Advanced Yahoo Training is available and obviously not used.
    2. Ditto
    3. Proven and (mostly) stable. Is that a problem?
    4. At all opportunities where SEO is needed, there was a field/variable available to automate or override the content/field/tag whatever.

    You made a good choice for the long run though

    Reply
  • 2. ycasolarlights  |  January 13, 2009 at 9:19 am

    Thanks for your two cents Mike!

    We think we’ve made a good choice too, Volusion’s 24/7 support has been very responsive and the three of us have become very comfortable with the back end in a pretty short time.

    Just in regards to your point #1, it wasn’t a matter of training, it was that you can’t change any number of products in the same shot, with Volusion you can. For example, drop all the prices $2…I’m pretty sure with Yahoo that would have to be one by one!!

    Take care.

    Reply

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